The LSF I AM ABLE media campaign was launched, designed and coordinated by Red Orange and the LSF team. The media messages will be promoted on social media, local TV and print, as well as outdoor billboards and bus stops.

The aim of the campaign is to promote the abilities and potential of persons with a disability in work. It aims to encourage persons to come forward to seek employment, and for employers to appreciate the untapped potential they can access by considering this resourceful human capital.